The bank adopted "Reaching the Unreached" as its core mission and the punchline in its branding.
The bank's target customer group come from small towns and villages in the operational districts and have very "small" means to support their economic activity.
The Bank accepts small deposits, grants small loans and all this is done at the door step of the customer, saving him/her the precious working time from travelling to the bank. Over the years, the bank has added financing the micro enterprises to its portfolio, slowly moving up in the value chain both size wise and tenor wise. It remains fully committed to its core objective to serve the under-served people in one of the most under-banked regions of the country.
Financial Inclusion so far
|1||Total No. of Branches||14||14||14||14||14||19||20||24|
|3||Branches in underbanked Districts||14||14||14||14||14||16||16||16|
|4||BC outlets (hub & spoke model)||59||59||59||59||41||40||40||35|
|6||Banking outlets in villages with population > 2000||Branches||14||14||14||14||14||19||20||24|
|9||Banking outlets in villages with population > 2000||Branches||--||--||--||--||--||--||--|
|12||Total Banking Outlets in all villages||73||73||73||73||55||59||60||59|
|13||BC outlets in Urban Locations||--||--||--||--||2||2||2||2|
|14||BSB Acts through Branches||6,149||6,433||12,750||8,688||9,501||13,014||14,123||14,965|
|15||BSB Acts through BCS||26,575||37,046||43,562||47,236||47,186||41,824||40,872||34,291|
|16||BSB Acts through (Bank as a whole)||32,724||43,479||56,321||55,924||56,687||54,838||54,995||49,256|
|17||Customer base in branches||89,645||1,12,800||1,16,450||1,28,337||1,34,887||1,58,088||1,48,433||1,57,906|
|18||Customer base in BC outlets||42,186||50,752||66,083||62,963||67,989||65,751||66,615||69,908|
|19||Total Customer Base (Bank as a whole)||1,31,831||1,63,552||1,82,533||1,91,300||2,02,876||2,23,839||2,15,048||2,27,814|